We were asked to design and deliver a cohesive and impactful visual identity for Radio 2 in the Park, including on-site event branding, a dynamic social media and press area and engaging photo opportunities.
The objectives were to amplify audience engagement, elevate brand visibility across digital and physical touchpoints and create a seamless experience that reflected the energy and prestige of the BBC Radio 2 brand.
The live event branding campaign focused on 3 three key areas: event branding, social media assets, and photo opportunities, ensuring consistency, impact, and audience engagement at every stage.
We developed a bold, vibrant visual identity that captured the essence of Radio 2’s diverse musical programming and the celebratory atmosphere of the live event. This branding was applied across all on-site assets including:
To extend the event’s presence beyond the park, we designed a full suite of branded social media assets tailored for pre-event hype, live coverage, and post-event content. This included:
All assets were optimised for use across BBC Radio 2’s platforms (Instagram, Twitter, Facebook, TikTok), allowing the digital team to maintain brand integrity while staying reactive.
An interactive and shareable photo opportunity was created to drive footfall, enhance brand recall, and generate organic social sharing. This featured:
The photo op was designed not only for visual impact but also to support audience participation.
Through strategic planning, creative execution, and cross-platform consistency, the Radio 2 in the Park branding campaign not only met, but exceeded its objectives. The initiative successfully amplified BBC Radio 2’s presence in both physical and digital spaces, delivered a memorable experience for audiences, and set a new benchmark for future large-scale event branding.
Most importantly, the BBC Radio 2 team was highly satisfied with the outcome. The creative approach, attention to detail, and seamless delivery across all touchpoints were praised by key stakeholders, with the campaign being described as one of the most cohesive and impactful branding efforts to date. Premier Production staff were on site throughout the build and live event days to ensure smooth execution, troubleshoot in real time, and provide hands-on support, which contributed significantly to the project’s success.
